{"id":96,"date":"2011-07-21T21:41:53","date_gmt":"2011-07-22T04:41:53","guid":{"rendered":"http:\/\/faithandtechnology.org\/blog\/?p=96"},"modified":"2011-07-21T21:41:53","modified_gmt":"2011-07-22T04:41:53","slug":"happy-100th-birthday-marshall-mcluhan","status":"publish","type":"post","link":"http:\/\/faithandtechnology.org\/blog\/2011\/07\/21\/happy-100th-birthday-marshall-mcluhan\/","title":{"rendered":"Happy 100th Birthday, Marshall McLuhan"},"content":{"rendered":"

We all know Marshall McLuhan for his overly quoted phrases: “the medium is the message” and the “global village”; but how many of us have actually read any McLuhan? I confess I have not. I’ve read others who have studied him (such as Neil Postman), and I have his influential Understanding Media: The Extensions of Man<\/i> on my shelf of technology books waiting to be read. But I’ve been told that he’s actually not very interesting or easy to read directly; he’s quirky, aphoristic, and enigmatic. (Nicholas Carr says, “His books read like accounts of acid trips written by a bureaucrat.”) And most of the authors I’ve read who refer to him probably haven’t read him either, but have just digested a few of his key ideas: e.g., the tetrad of media effects<\/a>, “hot” and “cool” media<\/a>. I just learned today from the Wikipedia article on him that even though he died a decade before the Web came along, he pioneered the metaphorical use of the verb “surfing” (through data) in the way that we use it ubiquitously now for the Internet.<\/p>\n

Anyway, John Dyer brought my attention to the fact that today McLuhan would have been 100. He has left his mark on our culture. Here is a link to John post about him which links to several good articles:<\/p>\n

McLuhan at 100: Three Great Articles on His Vision, Failures, Legacy, and Faith<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

We all know Marshall McLuhan for his overly quoted phrases: “the medium is the message” and the “global village”; but how many of us have actually read any McLuhan? I confess I have not. I’ve read others who have studied him (such as Neil Postman), and I have his influential Understanding Media: The Extensions of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-96","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/faithandtechnology.org\/blog\/wp-json\/wp\/v2\/posts\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/faithandtechnology.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/faithandtechnology.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/faithandtechnology.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/faithandtechnology.org\/blog\/wp-json\/wp\/v2\/comments?post=96"}],"version-history":[{"count":0,"href":"http:\/\/faithandtechnology.org\/blog\/wp-json\/wp\/v2\/posts\/96\/revisions"}],"wp:attachment":[{"href":"http:\/\/faithandtechnology.org\/blog\/wp-json\/wp\/v2\/media?parent=96"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/faithandtechnology.org\/blog\/wp-json\/wp\/v2\/categories?post=96"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/faithandtechnology.org\/blog\/wp-json\/wp\/v2\/tags?post=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}